Building a stronger brand—and a platform for growth.
The Challenge
Kohlmark Group had built a strong reputation for residential architecture and construction, but its brand and marketing no longer reflected the quality of its work—or supported where the business wanted to go.
Increased competition, an outdated visual identity and fragmented sales materials were making it harder to stand apart. Starr Creative was brought in to strengthen the brand, create a more cohesive marketing presence and give the company better tools to generate new business.
Rather than change everything at once, we developed and introduced the new system strategically—building confidence internally while maintaining continuity with existing clients and prospects.
Brand Identity + Logo Design
The work began with the identity.
We refined the existing mark, updated the typography and introduced a brighter, more reproducible red that improved visibility across print and digital applications. From there, we built a cohesive visual system that could work consistently across everything from business cards and sales materials to job-site signage, vehicles and apparel.
Marketing Collateral + Sales Materials
A stronger brand needed stronger tools to support it.
We redesigned Kohlmark Group’s core sales and marketing materials, including stationery, presentation folders, sell sheets, direct mail and promotional pieces. Rather than treating each as a standalone project, we created a flexible system that gave every communication a consistent look, voice and purpose.
The new materials gave the sales team a more professional way to present the company’s capabilities and provided a foundation for the broader marketing effort that followed.
Website Design + Digital Marketing
The website became the centerpiece of the new marketing effort.
Kohlmark Group needed more than a visual refresh. We redesigned the site around the quality of its residential work, creating a responsive experience that made projects easier to explore while giving prospective clients a clearer understanding of the company’s capabilities.
We worked closely with Kohlmark’s architects and project managers to develop the content, reviewing project notes and drawings and turning them into compelling project stories. The result was a website that showcased the work, strengthened the brand and provided a more effective destination for advertising and lead-generation efforts.
Tradeshows + Brand Applications
The new identity had to work wherever customers encountered Kohlmark Group.
We carried the brand beyond traditional marketing materials and applied it across trade shows, job sites, vehicles, apparel and other customer touchpoints. Each application was designed to feel consistent and recognizable while working within the practical demands of its environment.
For the trade show program, we replaced cumbersome pop-up displays and framed photography with a freestanding modular system that showcased more projects, incorporated key messaging and simplified setup, storage and transportation.
The Results
A stronger brand helped drive stronger business.
The impact went well beyond a more cohesive marketing presence. Lead generation increased, website traffic grew dramatically and Kohlmark Group began attracting larger, more profitable projects.
Despite increased competition and a modest annual marketing budget, revenue increased by 21%, while the total number of projects declined by approximately 30%—a shift toward higher-value work rather than simply greater volume.
