Perkins + Will

A dimensional accordion mailer for Perkins + Will that turned architecture into part of the experience. Custom die cuts and alternating folds moved building imagery forward and back, creating a modern architectural composition in which the buildings literally “popped up” as the piece was opened. The campaign extended into a series of three print ads built around the same visual language.

Perkins+Will accordion-fold direct mailer announcing its acquisition of Ai, a Washington, DC architecture and interior design practice.
Perkins+Will advertising and direct mail campaign announcing its acquisition of Washington, DC architecture and interior design practice Ai.